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The Paradox of Choice... Why less options for your customer are better

Posted by Cortney Campbell on

The Paradox of Choice... Why less options for your customer are better

Customers often ask...why don't you have more prints? Why don't you have logo lights?  In a decade of selling these unique lights, we have learned... less is ALWAYS more! When a customer has too many choices, they will often choose nothing at all. This is what big retailers refer to as "the paradox of choice". There are too many sports teams, comic book characters, toy brands, schools and organizations to attempt to please everyone. Why have to say no, when you can say yes? It's an impossible endeavor to carry everything from the El Paso Chihuahuas to Dora the Explorer. And...

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